Social media analytics

Collecting social media analytics

Social Media Analytics and its importance

by Sandra Novak • September 2, 2019

Social media analytics (SMA) refers to collecting data from social media platforms and blogs. Evaluating collected data will lead to better business decisions. This process is not the usual monitoring of “likes”, retweets, etc. The social media analytics is a complex analysis of social consumer behavior. It presents the foundation for executing and measuring engagement. […]