Social media analytics (SMA) refers to collecting data from social media platforms and blogs. Evaluating collected data will lead to better business decisions. This process is not the usual monitoring of “likes”, retweets, etc. The social media analytics is a complex analysis of social consumer behavior. It presents the foundation for executing and measuring engagement.

Why is Social Media Analytics important for your business?

Companies are using Social media analytics to measure a variety of business functions. The most common are marketing, customer service, support, and care. It helps to understand consumer choices, intentions, and their general behaving. Thus, getting to know your customers on a personal level matters. It helps management to create better customer targeting, which affects marketing and customer service.

The key point of Social media analytics is discovering from which business objectives you can gain an advantage. Also which collected data is important. Objectives include maximizing business earnings while decreasing customer service payouts. Obtaining feedback on services and products, and enhancing public opinion about services or products.

The advantages of Social Media tools.

Social media analytics allow organizations to gain competitive data over their competitors by facilitating a much better understanding of their brand image. This usually includes an understanding of how customers make use of services or products. You will get to know which issues are they facing. What they think and feel about your company, services or products. It’s proved over the years of Social Media booming that customers already may have very effective solutions for some of the issues, which organizations are facing, sometimes daily.

Making everyone’s life easier!

What’s the best example of it? For instance, if a product is in the market without proper documents, the chances of using errors increase majorly. However, users can solve these problems through trial-and-error, and share their experience via blogs and forums. This will determine what should be improved and done. Finally, users are getting the complete information they need, to avoid further complications.

Use Social Media Analytics to improve your Products and Services

This is the crucial goal of social media analytics. There are countless comments, blogs, and complaints about products and services. This information contains a consumer point of view. As well as their experience with a specific product or service. This helps companies to improve their customer support and achieve better results.

Blooming of Social Media and its benefits…

The importance of Social media analytics is affecting the entire management process that has grown immensely in the past few decades. Moreover, the booming of Social Media Influencers has shaped social media in a whole new way, opening doors for new possibilities of advertising and promo activities. Social media has become one of the backbones of marketing. It’s impossible to imagine a marketing campaign, without any social media involvement. The development of social media presents opportunities for precisely targeted, more creative and interactive campaigns. Targeting is easy and accurate. It has many advantages, such as budget allocation, and changing target groups within a few seconds.

Even more, Social media analytics offers tons of data. However, some are necessary for making insightful decisions, while others are not. You will get very valuable data, but also numerous others just filling the pool. Don’t start running the analysis after your campaign starts, the data you need is already there. Therefore, just get the right parameters.


We can now address marketing campaigns more precisely. Likewise, reach potential clients easily on the right platform. Choose the manner of addressing them in the most convenient time. Social media made it easier than ever, for customers to get in touch with the brands they prefer. For instance, when asking questions, discuss praises or express constructive criticism.

Finally, customers now have a direct channel for giving brands the feedback. Therefore, by bringing great customer support, negative business aspects will be minimized.

Wish to learn more about hiring and recruiting, have look at our article New LinkedIn Recruiter and Jobs platform